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Is Your Parking Lot Costing You Customers? What Every Business Owner Should Know

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No matter what product or service you are selling, you probably already know that your customers and clients want their shopping experience to be both safe and convenient. What you may not realize, however, is that their experience begins in the parking area, long before they enter your building. If they perceive your parking area to be uncomfortable, inconvenient, or unsafe, they may choose to take their business elsewhere, where they feel more comfortable. If you are a business owner who would like to make sure that your parking area is working hard to help you retain current customers and clients, as well as attracting new ones, here are three things you should know.

Make the parking experience convenient 

Your customers and clients are busy people, with families, careers, social lives, and too many demands on their time. Most choose to shop where they can find and obtain what they need quickly. So it makes sense for business owners to make sure their parking areas are as convenient as possible. Some ideas to improve the convenience of your parking area include having a few marked spaces reserved near the door for customers who are picking up something quickly, and making sure that cart corrals, trash receptacles, and other items or structures are not obstructing access to the store. 

Make the parking experience comfortable 

The act of walking to the store or pushing a heavy cart full of purchases back to the car should never feel like a physical workout for customers or clients. If your parking lot has too much of a grade, it can force your customers to traverse a tiring incline, making many choose another store with a more level parking area. To avoid this problem, consider having your lot leveled and repaved to reduce an uncomfortable grade issue.

Make the parking experience safe

Lastly, it is important to make sure customers and clients feel safe when using your parking area. Offering them the safest experience means making sure that the entire parking area is well-lit, with good visibility. If the lot is in a high risk area, having security patrols can also be helpful.

Personal safety is also important, so parking lot owners should also strive to make sure the asphalt layer on their parking lots are smooth and even. Extreme weather, rain, snow removal activities, and traffic can all exert pressure on asphalt parking lots, causing them to crack or become uneven. When this occurs, customers can have trouble pushing carts on the surface, or trip and fall more easily. A good way to deal with this problem is to ensure that your lot's surface is inspected regularly by an asphalt professional and maintained or replaced, as needed.   

For additional information about designing, installing, or maintaining an asphalt parking area, take a moment to contact a reputable paving contractor in your area. Visit a site like for more help.